Too assertive to recommend: The effect of assertive tone on referral behavior
Dec 30, 2024
The negative effect of air pollution on people’s pro-environmental behavior
People are less willing to engage in PEB (e.g., purchasing pro-environmental products, recycling, sustainable travel, donation to environmental organizations) when air pollution is severe.
Dec 30, 2021
“Right” on the day: How the timing of date‐specific promotions influences consumer responses
These findings have important implications for marketers regarding how firms should design date-specific promotions and communicate with their customers.
Sep 1, 2021