About me
Huixin Deng is a Lecturer of Marketing at Royal Holloway, University of London. She received her PhD in Marketing and Bachelor’s degree in Financial Management from Fudan University. Huixin’s research interests cover consumer motivation, marketing communication, and referral reward program design.
Download my resumé.
Interests
- Consumer Behavior
- Managing Incentive
- Goal and Motivation
Education
PhD Student in Business Administration, 2024
Fudan University
BSc in Financial Management, 2018
Fudan University
